Computer Works, Inc. Trademark Guidelines
International Computer Works, Inc. trademarks and service
marks ("ICW trademarks") are valuable assets and we use our
best efforts to protect them. Please respect our interests by using and
crediting ICW trademarks according to these guidelines.
I. PERMITTED USE
A. Product Reference
You may use ICW word marks to refer to the associated
ICW products or services. For example, an ICW authorized reseller or
distributor may advertise that it sells "GeoElections® software."
You may also make fair use of ICW word marks to make accurate factual
statements about ICW products or services identified by those marks.
B. Relationship of Products or Services
You may use ICW trademarks when you accurately indicate
that your products or services are compatible with, designed for use
with, or were designed using ICW products. For example, "for use
with GeoElections® software" and "works with GeoElections®
software" are permissible uses of our trademarks. In regular body
text, these types of phrases may appear in the same type font as your
regular product or service name. However, in advertising, product packaging
and other collateral that displays your product or service name outside
the body text or copy, the phrase should appear in text that is significantly
smaller than the name of your product or service. For example:
ABC Resource Locator
(for GeoElections® software)
This avoids any suggestion that ICW produces or endorses
your product or service.
II. PROHIBITED USE
A. Product or Service Names
You may not use ICW trademarks to name your products
or services. To indicate a relationship or compatibility between ICW’s
products or services and your products or services, use a tag line such
as the one shown above in the section titled "Relationship of Products
or Services." For example:
INCORRECT: ABC Resource Locator
ICW limits the use of its logos to certain authorized
companies. For example, ICWs authorized resellers may use them to identify
and advertise ICW products. Media organizations may use them to accurately
identify ICW or its products.
C. Trade Dress
Imitating the look of ICW's trade dress or logos
or type style could infringe on ICW's trademark rights. For example,
you should not copy ICW packaging for use with your products or services.
D. Domain Names
You may not use ICW's trademarks or confusing variations
of them as all or part of an Internet domain name. This could confuse
Internet visitors about whether the Internet site was yours or ours.
You also may not use our trademarks or confusing variations of them
as meta tags or meta names designed to draw internet traffic to your
web site. This could attract Internet users to your site when they are
actually trying to reach ours.
III. CORRECT USE
Improper use of ICW’s trademarks could diminish
their value as trademarks by causing them to become generic terms available
for use by anyone. Therefore, when you use our marks, please follow
these general guidelines:
A. Use as adjectives with generic terms. ICW's trademarks
should be used as adjectives to modify generic
words, and not as nouns or verbs. For example:
CORRECT: The GeoElecdtions® geocoding engine
helps . . .
INCORRECT: GeoElections® is a geocoding engine
that . . .
B. Do not use ICW trademarks in plural or possessive
form. For example:
CORRECT: The advantages of the GeoElections®
platform include . . .
INCORRECT: GeoElections’s® advantages
include . . .
C. Do not use variations of ICW's trademarks. For
CORRECT: GeoElections® software
D. Use proper trademark notices or credits. Crediting
ICW as the owner of our trademarks and
using the appropriate symbols in combination with our trademarks
helps protect our trademarks and make people aware of them. Please
use our trademarks with the proper symbols or tag lines described below
in section IV.
E. Make ICW's trademarks look distinctive. When you
use ICW trademarks, you should use some
means of distinguishing them. For example, you may type them
in ALL CAPS or in quotes with "Initial Caps." You may also
distinguish them with bold or italic type
face or a different color type.
IV. SYMBOLS AND TAG LINES
Generally, you should identify our marks as registered
trademarks (using the R-in-a-circle ®) or as unregistered trademarks
(using the superscript TM ™) as appropriate. Check the ICW Trademark
List to see how each mark should appear.
On products, packaging, publications, web pages, advertising,
manuals and promotional materials, use the appropriate symbol next to
the most prominent use of a trademark (e.g., in the largest text in
an advertisement) and, if the materials contain body text, next to its
first appearance in the body text of the document. For example:
(headline) GeoElections SOFTWARE WINS PRAISE
(body text) Experts attending a recent industry conference gave high
marks to ICW's GeoElections® software.
B. Trademark Lines.
On all products, packaging, publications, web pages,
advertising, manuals and promotional materials that display ICW trademarks,
you should note that those trademarks belong to ICW. For example:
GeoELections is a registered trademark and [insert
all other terms that you have used and that are listed on the ICW Trademkarks
List [is a/are] trademark[s] or registered trademark[s] of International
Computer Works, Inc., Temple Terrace, Florida.
These tag lines may be placed at the bottom or on
the back of the materials, on a copyright page or in any other appropriate
place where other credits are displayed. Remember that using tag lines
is not a substitute for the proper use of ICW trademarks.
A list of ICW's trademarks are available here.
If you have specific questions or need additional
information or clarification on the proper uses of ICW trademarks and
logos, or if you have information concerning the misuse of our trademarks,
you may contact us by regular mail at:
International Computer Works, Inc.
111 South Riverhills Drive
Temple Terrace, Florida 33617
Attn: Contracts Department